AI Rank Lab pricing
AI Rank Lab costs $69 a month for Starter (10,000 credits), $149 for Professional (30,000 credits) and $499 for Enterprise (150,000 credits), or about 20% less billed yearly. Every plan includes all five product areas: AI search, SEO, content, analytics, and CRM and email. Plans differ only in credits, which you spend on any action, such as 100 credits for one prompt checked on one AI engine.
- Starter, per month
- $69
- free credits on sign-up, no card
- 100
- saved with annual billing
- 20%
- product areas in every plan
- 5
Pick the size of your credit pool
Plans differ only in how many credits you get. The plan's credits are added to your balance on each billing date, and you can spend them on any action.
Starter
Perfect for small businesses and startups
Billed monthly · cancel any time
10,000 credits a month
If you spent the whole pool on one action:
- 100 AI visibility checks (one prompt on one engine)
- 100 AI Overview or AI Mode queries
- 200 website audits
- 200 Autopilot tasks
- 33 AI-written articles
Charged ₹6,210/mo via Razorpay
ProfessionalMost teams
Best for growing businesses and agencies
Billed monthly · cancel any time
30,000 credits a month
If you spent the whole pool on one action:
- 300 AI visibility checks (one prompt on one engine)
- 300 AI Overview or AI Mode queries
- 600 website audits
- 600 Autopilot tasks
- 100 AI-written articles
Charged ₹13,410/mo via Razorpay
Enterprise
For large teams and enterprise needs
Billed monthly · cancel any time
150,000 credits a month
If you spent the whole pool on one action:
- 1,500 AI visibility checks (one prompt on one engine)
- 1,500 AI Overview or AI Mode queries
- 3,000 website audits
- 3,000 Autopilot tasks
- 500 AI-written articles
Charged ₹44,910/mo via Razorpay
Custom
For volume, agencies and teams that need an SLA
- Volume discounts
- Dedicated support
- SLA
- White-label options
- 100+ free SEO and AI tools
New accounts get 100 free credits, no card needed: enough for one website audit or one brand visibility check on one AI engine.
Compare every planHow AI Rank Lab credits work
A credit is the unit every action is priced in. You buy a monthly pool with your plan and spend it on whatever the month needs, instead of a fixed quota of prompts, audits or articles.
One pool for every product area
The same credits pay for AI visibility checks, audits, content, analytics questions, Autopilot and API or MCP calls. Nothing is locked to a module.
A fixed price per action
Each action has a set cost, listed in the table below. One AI visibility check is one prompt run on one engine and costs 100 credits; a Google AI Overview or AI Mode query also costs 100.
No hidden background runs
Prompts run when you or your team run them. The only automatic re-check is the Action Plan citation tracker, which re-checks the prompts you opt in once a week.
100 free credits to try it
Every new account starts with 100 credits and no card. When a plan's credits run low you can wait for the next billing date, move to a larger plan or buy a one-time credit pack.
How many prompts can each plan track?
AI visibility is priced per check: prompts × engines × 100 credits. These worked examples show which plan's monthly pool covers each job on its own.
| The job | Credits | Smallest plan that covers it |
|---|---|---|
| 25 prompts on ChatGPT, Claude, Gemini and Perplexity, run once25 × 4 engines × 100 | 10,000 | Starter (10,000 credits, $69/mo) |
| 50 queries checked in Google AI Overviews50 × 100 | 5,000 | Starter (10,000 credits, $69/mo) |
| 75 prompts on the four AI assistants, run once75 × 4 engines × 100 | 30,000 | Professional (30,000 credits, $149/mo) |
| 200 prompts on the four assistants plus AI Overviews (5 engines), run once200 × 5 × 100 | 100,000 | Enterprise (150,000 credits, $499/mo) |
Running the same prompts again later costs the same again, so a team that re-checks 25 prompts on four assistants every week uses about 40,000 credits a month: more than Professional, well inside Enterprise.
Every plan includes every workspace
No module sits behind a higher tier. Starter and Enterprise open the same product; the bigger plan just gives you more credits to spend.
AI search
Brand visibilitySee where ChatGPT, Claude, Gemini, Perplexity and Google's AI answers mention and cite you. Brand visibility, prompt research, citations, competitors, Action Plan, AI Overview tracker, AI Mode tracker, AI bot tracker, progress reports.
SEO
SEO, AEO and GEO auditCrawl the site, fix what blocks ranking and research the keywords worth winning. Site audit, SEO analyzer, URL audit, Core Web Vitals, backlink checker, keyword research, SERP analysis.
Content
AI content writerWrite from research, score it before it ships and publish without copy-paste. AI content writer, Autopilot agent, WordPress plugin, signed webhooks, llms.txt and FAQ schema generators.
Analytics
GSC and GA4 analysisTurn Search Console and GA4 into answers: what is decaying, what is cannibalised, where revenue leaks. GSC overview, content decay, CTR opportunities, GA4 revenue leak, analytics chat.
CRM and email
Email marketingCapture the visitors search brings in and follow up. Contacts, lists and tags, form builder, campaigns, email templates, session recordings, heatmaps, your own SMTP.
Also on every plan: more than 100 free SEO and AI tools, the public MCP server and the REST API, both billed from the same credits.
Free toolsMCP serverAPI documentationWhat a credit buys
Each action has a fixed credit cost. These are the rates the dashboard and the API charge.
| Action | What you get | Credits |
|---|---|---|
| AI Brand Visibility Checks | See how ChatGPT/Gemini/Claude mention your brand | 100 credits each |
| AI Overview Tracking | Track your citations in Google's AI Overview results | 100 credits / query |
| AI Mode Tracking | Track your visibility in Google's AI Mode results | 100 credits / query |
| AI Visibility Tracking | Track how often AI bots visit your site | 1 credit / 100 req |
| Website Audits (SEO+AEO+GEO) | Full audit: SEO, AEO & GEO scores + fixes | 50 credits each |
| Page Speed Scans | Core Web Vitals & performance audit | 20 credits each |
| Search Engine Tracking (SERP) | Track organic keyword rankings & search engine data | 100 credits / query |
| AI-Written Articles | Full-length AI article, optimized for search | 300 credits each |
| Autopilot (Beta) Autonomous AI Tasks | Multi-step autonomous marketing research & execution | 50 credits / task |
| Autopilot (Beta) Report & File Exports | Downloadable Excel, PDF, or Word reports & audits | 10 credits / file |
| Analytics Chat Messages | Ask AI questions about your GA4/analytics data | 20 credits each |
| GA4 Mastery AI Queries | AI-powered deep analysis and insights from your GA4 data | 50 credits each |
| GSC Mastery AI Queries | AI-powered insights from Google Search Console data | 50 credits each |
Autopilot agent and MCP
Autopilot (beta) runs on the same credits with no separate subscription. You pay for the model tokens it uses plus each tool it calls.
300 credits per 1M tokens
Input and output tokens across a whole turn, billed once at the end of the turn.
Confirmation above 25 credits
Autopilot estimates the cost of a plan first and asks for your approval when it would spend more than 25 credits on tools.
MCP server included
Connect AI Rank Lab to Cursor, Windsurf or Claude Desktop with your API key. MCP calls cost the same credits as the dashboard.
| Tool call | What it does | Credits | Charged |
|---|---|---|---|
| Full Site / URL Audit | Comprehensive SEO, AEO, and GEO analysis | 50 credits | per page audit |
| Core Web Vitals Scan | PageSpeed & performance diagnostics | 25 credits | per scan |
| AI Brand Visibility | Query live ChatGPT, Claude, Gemini, Perplexity | 100 credits | per AI engine |
| GA4 / GSC Analysis | AI query across Google Analytics & Search Console | 50 credits | per analysis |
| FAQ & llms.txt Generator | Generate AI engine site manifests & FAQs | 20 credits | per manifest |
| Excel / PDF / Word Export | Downloadable spreadsheets & formatted documents | 10 credits | per file |
| AI Image Generation | Custom AI-generated marketing imagery | 300 credits | per image |
| Real-Time SERP Search | Live Google organic rankings | 5 credits | per keyword |
| Google AI Overview / Mode Check | Live citation check in Google AI features | 10 credits | per keyword |
| Live HTML Dashboards & Reports | Interactive split-screen reports & charts | 0 credits | tokens only |
| Bot Tracking & Citation Reads | Read your existing bot visit logs & citations | 0 credits | free read |
Compare every plan
Each count is your monthly credits divided by the action's cost, as if you spent the whole pool on that one action. In practice you mix them.
The plan
| Starter | Professional | Enterprise | Custom | |
|---|---|---|---|---|
| Price per month | $69$55/mo billed annually | $149$119/mo billed annually | $499$399/mo billed annually | Custom |
| Billed annually | $660/yr | $1,428/yr | $4,788/yr | Custom |
| Monthly credits | 10,000 | 30,000 | 150,000 | Custom volume |
| Cost per 1,000 credits (monthly billing) | $6.90 | $4.97 | $3.33 | Custom |
| Every workspace | Included | Included | Included | Included |
AI search
| Credits each | Starter | Professional | Enterprise | Custom | |
|---|---|---|---|---|---|
| AI Brand Visibility ChecksSee how ChatGPT/Gemini/Claude mention your brand | 100 credits each | 100 | 300 | 1,500 | Custom volume |
| AI Overview TrackingTrack your citations in Google's AI Overview results | 100 credits / query | 100 | 300 | 1,500 | Custom volume |
| AI Mode TrackingTrack your visibility in Google's AI Mode results | 100 credits / query | 100 | 300 | 1,500 | Custom volume |
| AI Visibility TrackingTrack how often AI bots visit your site | 1 credit / 100 req | 1,000K | 3,000K | 15,000K | Custom volume |
| Citations, competitors and Action Plan | — | Included | Included | Included | Included |
SEO
| Credits each | Starter | Professional | Enterprise | Custom | |
|---|---|---|---|---|---|
| Website Audits (SEO+AEO+GEO)Full audit: SEO, AEO & GEO scores + fixes | 50 credits each | 200 | 600 | 3,000 | Custom volume |
| Page Speed ScansCore Web Vitals & performance audit | 20 credits each | 500 | 1,500 | 7,500 | Custom volume |
| Search Engine Tracking (SERP)Track organic keyword rankings & search engine data | 100 credits / query | 100 | 300 | 1,500 | Custom volume |
| Keyword research and backlink checker | — | Included | Included | Included | Included |
Content
| Credits each | Starter | Professional | Enterprise | Custom | |
|---|---|---|---|---|---|
| AI-Written ArticlesFull-length AI article, optimized for search | 300 credits each | 33 | 100 | 500 | Custom volume |
| Autopilot (Beta) Autonomous AI TasksMulti-step autonomous marketing research & execution | 50 credits / task | 200 | 600 | 3,000 | Custom volume |
| Autopilot (Beta) Report & File ExportsDownloadable Excel, PDF, or Word reports & audits | 10 credits / file | 1,000 | 3,000 | 15,000 | Custom volume |
| WordPress plugin and signed webhooks | — | Included | Included | Included | Included |
Analytics
| Credits each | Starter | Professional | Enterprise | Custom | |
|---|---|---|---|---|---|
| Analytics Chat MessagesAsk AI questions about your GA4/analytics data | 20 credits each | 500 | 1,500 | 7,500 | Custom volume |
| GA4 Mastery AI QueriesAI-powered deep analysis and insights from your GA4 data | 50 credits each | 200 | 600 | 3,000 | Custom volume |
| GSC Mastery AI QueriesAI-powered insights from Google Search Console data | 50 credits each | 200 | 600 | 3,000 | Custom volume |
| Search Console and GA4 connection | — | Included | Included | Included | Included |
CRM and email
| Credits each | Starter | Professional | Enterprise | Custom | |
|---|---|---|---|---|---|
| Contacts, lists and form builder | — | Included | Included | Included | Included |
| Email campaigns and templates | — | Included | Included | Included | Included |
| Session recordings and heatmaps | — | Included | Included | Included | Included |
Platform
| Credits each | Starter | Professional | Enterprise | Custom | |
|---|---|---|---|---|---|
| Free SEO and AI tools | Free | 100+ | 100+ | 100+ | 100+ |
| Public MCP server and REST API | — | Included | Included | Included | Included |
Included modules draw on the same credit pool wherever an action has a cost. Custom plans are sized to the volume you need.
One subscription instead of a stack
These are jobs a search and marketing team usually buys separate tools for. In AI Rank Lab they share one login, one data set and one bill.
| The job | Usually bought as | In AI Rank Lab |
|---|---|---|
| Site audits, keywords, backlinks | An SEO suite | SEO workspace |
| AI answer tracking and citations | An AI visibility tracker | AI search workspace |
| Briefs, drafts and on-page scoring | An AI writer and an SEO editor | AI content writer |
| Publishing to the site | Manual copy-paste or a connector | WordPress plugin and webhooks |
| Search Console and GA4 analysis | Spreadsheets or a BI tool | Analytics workspace |
| Email campaigns and lists | An email marketing tool | Campaigns, lists, templates |
| Forms and contact records | A form builder and a CRM | Form builder and contacts |
| Session replays and heatmaps | A behaviour analytics tool | Recordings and heatmaps |
| Client reports with your brand | A reporting tool | White-label progress reports |
Where a dedicated tool may suit you better
- If you need a very large historical backlink index, keep a backlink tool alongside AI Rank Lab.
- If you need thousands of keywords rank-checked automatically every day, a dedicated rank tracker fits that job better: AI Rank Lab runs Google, AI Overview and AI Mode checks when you run them, at 100 credits per query.
Agencies and larger teams
Need more than 150,000 credits a month, several brands or a team to do the work for you? There are two routes.
Custom plan
A credit pool sized to your volume, with terms to match. Minimum 10,001 credits a month.
- Volume discounts
- Dedicated support
- SLA
- White-label options
Done-for-you service
Our team runs the work in AI Rank Lab for you: technical fixes, schema and the content AI answers cite, with reporting from the same dashboard.
Managed packages start at$999/mo
Explore agency servicesPricing questions
Something else? Ask the team
How much does AI Rank Lab cost?
Starter is $69 a month with 10,000 credits, Professional $149 with 30,000 and Enterprise $499 with 150,000. Billed yearly they cost $55, $119 and $399 a month. Custom plans start above 150,000 credits a month or with extra terms such as an SLA.
What are credits and how do they work?
Credits are your usage balance. Each action has a set cost: one AI visibility check (one prompt on one engine) costs 100 credits, one Google AI Overview or AI Mode query 100 credits and one Core Web Vitals scan 20 credits. You mix actions freely until the balance runs out, and your plan adds a new allocation on each billing date.
How does Autopilot AI Agent pricing work?
Autopilot is included with all AI Rank Lab subscription plans with zero additional monthly fees. It uses your existing monthly credit allocation. Token usage is charged at 300 credits per 1M tokens, while tool actions (such as running a website audit, brand check, or exporting an Excel/PDF file) cost standard feature credits.
How do credit pre-flight checks work in Autopilot?
Before executing any multi-step task or analysis, Autopilot calculates an upfront credit estimate. If a task is estimated to cost more than 25 credits, Autopilot displays an interactive confirmation prompt asking for your approval before proceeding.
Can I use Autopilot via MCP (Model Context Protocol)?
Yes. AI Rank Lab includes a public MCP server (/api/v1/mcp) that connects to Cursor, Windsurf or Claude Desktop. MCP calls authenticate with your API key and use credits at the same rates as the dashboard.
How does the monthly subscription work?
When you subscribe, the plan's credits are added to your balance straight away. Each month on your billing date a new allocation is added. You can cancel at any time and the plan stays active until the end of the period you paid for.
What happens with annual subscriptions?
Annual plans are charged once a year at about 20% less than twelve monthly payments, for example $660 a year for Starter instead of $828. The whole year's credits (twelve times the monthly amount) are added when the yearly payment goes through.
Can I upgrade or downgrade my plan?
Yes. While signed in, pick another plan on this page and complete checkout; its credits are added when the payment goes through. Then cancel the old subscription here or in Settings → Billing so it does not renew. Plan changes are not prorated.
What happens when I run out of credits?
You can wait for your next monthly refresh, upgrade to a higher plan, or purchase additional one-time credits from your dashboard.
How do I cancel my subscription?
You can cancel anytime from your dashboard or the pricing page. Your subscription will remain active until the end of your current billing period. No refund is issued for unused credits.
Is there a refund policy?
Yes. If you ask within 7 days of purchase and none of the purchased credits have been spent, a full refund may be issued. The cancellation and refund policy page has the details.
What currency is charged?
All subscriptions are processed in INR (Indian Rupees) via Razorpay at a fixed rate of ₹90 per $1. USD prices are shown for your reference only.
Is there a free plan or a free trial?
There is no ongoing free plan. Every new account gets 100 free credits with no card, which works as a trial, and more than 100 free SEO and AI tools work without any plan.
Do higher plans unlock more features?
No. Every plan includes every workspace: AI search, SEO, content, analytics, and CRM and email. Plans differ only in the number of monthly credits.
Is there a fixed limit on prompts?
No. You pay per check from one credit pool instead of a fixed prompt quota. One prompt on one AI engine costs 100 credits, so Starter's 10,000 credits cover 25 prompts on ChatGPT, Claude, Gemini and Perplexity once, and Enterprise's 150,000 cover 375.
How much does AI visibility tracking cost?
In AI Rank Lab it costs 100 credits per prompt per engine. Tracking 200 prompts on five engines once is 100,000 credits, which fits in Enterprise ($499 a month); the same job on four engines with 25 prompts fits in Starter ($69).
Do you have pricing for agencies?
Every plan works for agencies: the multi-brand dashboard, client logins and white-label progress reports are included. Agencies with high volume can ask for a custom plan with volume discounts, and our managed SEO, AEO and GEO service starts at $999 a month.
Is AI Rank Lab a rank tracker?
Partly. It tracks whether AI assistants and Google's AI Overviews and AI Mode mention and cite you, and it can check live Google organic positions at 100 credits per query. Checks run when you run them, so it is not a daily automated rank tracker for thousands of keywords.
Spend your first 100 credits on an audit
Paste your site. The free audit scores it for SEO, answer engines and generative engines, with the fixes.